THE BEAUTY CLOSET'S FAV CONCEALER THIS MONTH : URBAN DECAY 24/7 CONCEALER PENCIL

by Christina


IF YOU DON'T KNOW WHO URBAN DECAY IS...

The company was started almost 20 years ago by Sandy Lerner, who was also cofounder of Cisco Systems! She was always on the lookout for cosmetics and beauty products that had unique and alternative "tastes", but she really wasn't having much luck finding products that suited those wants. She noticed that if you wanted any other colors like purple or green for example, they weren't really there in the market! 

Sandy shared her vision with Wende Zomnir who was an awesomely creative businesswoman and makeup addict since a very young age. She also recognized these same issues that Sandy did with the void of colors in the market for beauty products! They decided to combine forces and started the company officially in Jan. of 1996 with a total product line of 10 lipsticks and 12 nail enamels!

Now UD has become a worldwide presence, they can be found not only in the US, but also  in retailers in: Canada, the UK, France, Italy, Spain, Singapore, and the Middle East as well! They really have become a stand-out company in the busy world of cosmetics and beauty products. I LOVE their products for the same reason! I've really scored some unique products and colors over the years from UD that I couldn't find anywhere else :)


urban decay- 24/7 concealer pencil $20*

*urbandecay.com pricing!

Let me begin by saying that I consider myself to be choosy when it comes to a concealer- especially one that's meant for under-eye issues! It's got to be a good formula, long-lasting, non-creasing, and at least affordable. It's been difficult for me to find one with all of those qualities; I did feel that although I've been using one from Tarte {underye BB cream w/brush} for the past few months, I wasn't completely satisfied with that product and was looking for more! I started looking for a different product with a new application approach from what I was using and maybe even a different brand all together?!

I ended up narrowing it down to a couple of top choices and then decided on this one as it seemed to have the most promising reviews that I'd read among my top picks :) Firstly, at $20, it's very affordable so that was quite easy eliminating that factor off my list! When looking at the formula, this is where it got good for me: the formula does NOT have- Sulfates, Synthetic Fragrances or Dyes, Petrochemicals, Phthalates, GMO's and Triclosan. This means that if you have sensitive skin or need to just avoid products with the above mentioned chemicals, then this IS the product for you!

As for the concealer being long-lasting, this was probably the most surprising factor that the product seemed to knock out of the park :) Not only did it go on easily and smoothly, it blended in very well with little effort too! I thought that because of this it would not stay all day, but it did! I was able to remove quite easily with eye makeup remover, but it lasted all day quite well :) Lastly but certainly NOT the least important factor, this 24/7  concealer stick from Urban Decay didn't crease either! I feel that this is probably something that I often struggle with in other products, but this product just didn't crease-even after being on ALL day!

  "CIA" 24/7 URBAN DECAY CONCEALER PENCIL [SWATCH]

 

"CIA" 24/7 URBAN DECAY CONCEALER PENCIL [SWATCH]


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