The Natural Power of Vitamin C on the Skin:
Vitamin C contains a high antioxidant content that aids in collagen synthesis and therefore helps with skin health in vital ways. Ascorbic acid has been clinically proven to have beneficial effects on the skin at a cellular level by preventing and treating UV-induced photodamage. It also stimulates DNA repair that can decrease skin wrinkling and improve the overall signs of aging by increasing production of collagen. Vitamin C improves the health of the skin by decreasing apparent roughness of the skin as well :) This key vitamin can aid in wound healing by reducing free radicals at the wound site and reducing an inflammatory response too! As you can see, this awesome mineral is a key player in helping protect the skin naturally from sun damage and the prevention & reduction of the signs of aging, making it definitely worth a second look if you've yet to ad this vitamin to your skincare regimen! Check out some of our top picks from Murad's Environmental Shield collection, below:
The Beauty Closet Recommends:
City Skin Overnight Detox Moisturizer
Firstly, I had to admit that I'm a huge Murad fan and have been for some time now! I happened to luckily stumble across the brand while in one of my fav beauty stores by chance while out eating lunch with a girlfriend. We decided to stop by the store as both of us were wanting to grab a couple of beauty items and it also just happens to be one of our favorite stores in general. One of the retail associates pointed out Murad as being one of her personal picks and I decided to give them a try- I picked out one of their popular skincare starter kits and took it home. I absolutely fell in love with the brand and loved the results that I got- clearer, healthier, and smoother skin :)
Murad's Environmental Shield skincare line is no different- the products feature the same awesome quality that I've come to expect from Murad, without stressing out my skin or causing unsightly skin reactions that I often get with my sensitive skin. Their City Skin Overnight Detox Moisturizer has become my go-to moisturizer for spring as it helps to visibly reduce the signs of aging, plus it improves skin texture and radiance!
Boosted with Vitamin C and nourishing botanicals like Sunflower, Cucumber, and Barley this product is a win-win for your skin! It can also aid in correcting sun damage, while brightening skin and using super powerful antioxidants to improve your skin's natural repair & defense system by neutralizing toxins. Love the easy-to-use container that takes a light press atop the lid to dispel just the right amount of product on your fingers- without making a mess or wasting it :)
Intensive-C Radiance Peel
Get a radiant glow with just one treatment! Glycolic Acid helps to exfoliate your skin and improve cell turnover by aiding in removing dark, damaged cells that in turn, removes dull & dead skin. This not only improves the skin's texture, but improves its overall appearance by giving it improved elasticity and radiance. Vitamin C & Indian Fig also help protect against free radical damage with their high content of antioxidants. Get increased luminosity with clearer skin too!
Absolutely love this product- I've seen real results with this one and I use it once to twice weekly :) Perfect for all skin types as well! One to three pumps of the product is all you need to apply to your entire face and neck area [optional/if needed] and then massage gently into the skin. Let the product sit on the skin for up to 10 mins. and then rinse off, pat dry. Follow with lightweight oil-free moisturizer.
ARE YOU EYESUP?
MURAD® LAUNCHES FIRST-OF-ITS-KIND CAMPAIGN ENCOURAGING PEOPLE TO RE-CONNECT WITH EACH OTHER BY DISCONNECTING FROM DIGITAL DEVICES
Leading Prestige Skincare Brand Hopes to Halt the Effects of Cultural Stress on the Skin by Enabling the Power of Human Connections!
LOS ANGELES (March 7, 2017) – In today’s always-on world, people are more digitally-connected than ever before – yet less connected to one another in meaningful ways. That’s why Murad®, the pioneering clinical skincare brand, is launching the EyesUp Campaign, a new initiative designed to educate people about the danger of digital-only relationships and the power of real-world human connection. Through the campaign, Murad is encouraging people around the world to go “EyesUp” and connect with one another in real life.
Renowned as the “Father of Internal Skincare,” Dr. Murad’s groundbreaking work and research over the past decade has centered on helping people cope with Cultural Stress™, or the stress of modern living. The hallmarks of Cultural Stress include digital dependency, the inability to disconnect from work, and lowered self-esteem due to increased social expectations.
“As a dermatologist, I believe that healthy skin is a direct reflection of how you live your life. But today, nearly all of us are living in an increasingly stressful, always-on environment,” said Dr. Howard Murad, Murad. “The irony of technological advancement is that we are more digitally connected than ever before, yet less connected to one another in meaningful ways. This has profound implications for our skin, health, and ultimately happiness.”
In fact, this type of constant and pervasive stress has tremendous health consequences, which are particularly visible on the skin. Chronic stress, like that from Cultural Stress, has been shown to weaken immunity, increase inflammation, and accelerate aging. Through the EyesUp campaign, Murad hopes to use its brand expertise on the topic to empower people to connect by disconnecting, thereby taking action against their own form of Cultural Stress.
The campaign kicks-off today with the launch of an educational film created to raise awareness about the power of human connection. The campaign video, directed by acclaimed director Kassim Norris and produced by HECHO EN 72, the production company situated inside award-winning creative agency 72andSunny, depicts the physical and emotional tolls digital dependence takes through the lens of various people living in social isolation.
Murad is also launching a content hub (www.EyesUp.com) to educate people about digital dependence and social isolation, and take the EyesUp pledge. The in-depth resource will include new research, tips and tools for unlocking the power of human connection, and articles from expert contributors including neuroscientist and mind-body expert Dr. Claudia Aguirre and the renowned research organization Sputnik Observatory, dedicated to the study of contemporary culture.
To coincide with the external consumer launch of EyesUp, Murad is unveiling an innovative employee engagement program. Beginning today, each employee is invited to take the EyesUp Diagnostic Quiz to measure their own levels of Cultural Stress. Based on this diagnostic tool, Dr. Murad will host EyesUp “Office Hours” for employees to get a prescription for coping with their unique source of Cultural Stress.
Additionally, Murad has installed EyesUp Digital Device Stations in each conference room to encourage device-free meetings and deeper connections with one another throughout the day. The organization has also created “EyesUp Zones” throughout the office where employees are encouraged to talk with one another face-to-face over complimentary drinks and water-rich fruits and snacks.
Throughout 2017, the EyesUp campaign will be supported by a robust social media campaign, public relations efforts, and in-store retail activations. This is the first in a multi-year commitment to helping people unlock the power of human connection.
For more information on the Murad EyesUp campaign, or to take the EyesUp pledge, visit www.EyesUp.com.
ABOUT MURAD, INC.
Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to encouraging people to live happier, healthier and more fulfilling lives. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Murad’s unique philosophy, called Connected Beauty, is a whole person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, “eat” their water by consuming water-rich fruits and vegetables, and be kind to their mind. To learn more about Murad and its products, visit www.murad.com.
 The American Institute of Stress. Stress.org 2016